Representation clip

http://www.bbc.co.uk/iplayer/episode/b01pvbp3/growing-up-poor-original-series-1-girls

The BBC also has to represent Britain and reflect how Britain actual is to the audience watching their programmes. The BBCs mission as quoted from the BBC webpage is “To enrich people's lives with programmes and services that inform, educate and entertain”. This means the BBCs mission is to tell facts but also entertain audiences which means they must represent Britain truthfully and honestly due to the BBC potentially having an international audience also so that it does not offend viewers who are watching. An example that I analysed from the BBC is a programme called ‘Growing up poor’ which follows the lives of teenagers who are trying to survive on £10 a week and struggling with their daily lives. The BBC represents Britain honestly and seriously as it shows a balanced debate and impartiality to the situations the people have to deal with, the programme shows how people have to deal with poverty and how they ended up this way which doesn’t show the BBC being subjective but objective due to them only showing the facts and never being opinionated. Overall from analysing this programme I believe the BBC are honest in their representation of Britain and tell the facts of what is happening.

Objectivity clip

http://www.bbc.co.uk/iplayer/episode/b04t63y7/newsnight-26112014

The BBC also has to be objective when telling factual news and stories due to the BBC being required to be impartial and only deliver the facts to the audience without the opinions of the reporters/people working at the BBC if this were to happen then the BBC would not be impartial and objective but would be subjective. Objectivity is when reporters tell the news that is happening but only base their conclusion on facts rather than their own opinions. A quote to support this is Steven Maras (2013) “Objectivity is the reporting of reality, of facts, as nearly as they can be obtained without the injection of prejudice and personal opinion”. This quote shows that objectivity is reporting on facts and reality without reporters being subjective (Bringing in their own personal opinions) and coming to a conclusion based on facts and not opinions. An example from the BBC which shows objectivity is a programme called ‘Newsnight’, Newsnight is a current affairs programme which reports on news which is happening in the UK. From what I can see from analysing this programme is that the beginning of the programme the reporter says a point but then follows up with some factual information and uses evidence to report what is happening, this happens throughout the show. During the show we hear a voiceover and several different interviews which are always objective and impartial towards the subject, I also saw that when the interviewees answered the questions being asked by the reporter, the reporter never voiced his opinion he only talked about the factual information when coming to a conclusion. From watching Newsnight I believe that the BBC when reporting are objective as they always use facts and evidence to create their conclusion.

impartiality clip

The BBC Is required to ensure all subject matters are treated with due impartial due to it being an international public broadcaster which means the public pay for it through TV licences. This means the BBC has to be impartial because they must treat various different views and opposing viewpoints equally and not be biased towards one viewpoint so that it does not offend the audience watching it. A quote to support this Eric Barendt (2002, pp 108) states “In contrast, Television and radio are required by law to be impartial in their treatment of political and industrial controversies”. This quote shows that subject matters concerning political and industrial controversies should be dealt with due impartiality when it is being discussed on television and on the radio as it is the law. An example from the BBC is a programme called ‘Question Time’ which I analysed to see how the BBC are impartial. This topical debate show deals with issues and debates which the members of the public pose questions for guests which are on both sides of the panel. The Question Time I analysed dealt with Nick Griffin from the BNP who debated with the people who oppose his political ideology and questions from members of the public. The host David Dimbleby is impartial due to him giving both sides of the debate the opportunity to voice their opinions without giving his opinion or siding with one side of the debate which would mean he is not being impartial if he sided with one side of the debate, David Dimbleby is also impartial throughout until the end which shows that the quote “Trust is the foundation of the BBC: We are independent, impartial and honest” is true when  it comes down to the BBC being impartial due to hosts on the BBC such as David Dimbleby being impartial.

People like us analysis: Balance

 

As the BBC states they are Impartial and honest this means they have to have a balanced debate in the programme they show. A balanced debate means they have to balance both sides of a story or debate without being biased to one side and show both sides equally. An example of a balanced debate from the BBC is a programme that i analysed called 'People like us' this programme follows the lives of several different people wanting to make their lives better whilst trying to cope with their daily problems and struggles. The BBC is impartial so the programme showed balance debates that dealt with the good with the bad situations the people had. One of the key people we followed during this episode was a single mum who had lived with her parents whilst still trying to look after her child, The BBC showed a balanced debate by showing the bad side first which was the mother drinking whilst still caring for the child then further on the episode we see her caring for the child by looking after he and taking care of her. The BBC uses balanced representations in the programmes they air due to the BBC have to be impartial which means they have to show both sides of any story and not be biased towards one which means they have to show a balanced debate.

Unit: 3 Research Techniques For The Creative Media Industries: Presentation

This is my finished presentation on my documentary that is on an aspiring pianist. My presentation focuses on my idea and the different types of research such as primary and secondary research and the methods i did to gain that information.

 The presentation begins with a brief description of what my documentary will  be about and an overview of who my documentary will be following. I chose to put this at the beginning of the presentation to hook the audience and make them interested in my documentary idea.

The presentation then goes on to talk a little bit about the history of the piano and how the piano became what it is today, so that it develops the audience knowledge on the piano so that it makes the presentation a little more interesting. This is also secondary, internet based research.

The next three slides then go on to talk about my quantitative research that i summarized using graphs. Finally i concluded my presentation by saying why my documentary would be a good and valid idea.

Unit: 3 Research Techniques For The Creative Media Industries (Audience / Primary research)

As you can see i have taken a screen shot of the NRS social grade due to it helping me and being relevant to my research due to it giving me an overview of the type of people who would be my potential audience.  From my research i found that my audience would be in the top three categories which are A, B, and C1 due to the people i asked in my surveys are people who are in that type of work and would watch my documentary. This ranges from Middle class-Lower middle class because people in these classes enjoy listening to the piano rather than people who are considered working/lower class due to my research telling me that they are more inclined to listen to more pop and dance people.

Unit: 3 Research Techniques For The Creative Media Industries (Audience / Primary research) Face to face interviews

For my audience research i conducted a couple of face to face interviews which are a form of primary and qualitative research. From these interviews i found that both interviewees are willing to watch a documentary based on a pianist, due to it appealing to their music taste which is very varied.

Unit: 3 Research Techniques for the Creative Media Industries: Primary research (Audience research)

Using word i created a small survey to help me with audience research such as what is the average age a person is who is going to watch my documentary. Using eight surveys i handed out to various people i know i got a wide range of results. The first question i asked was if they would be interested in watching a documentary on a pianist, seven out of eight of the people  i asked who were aged 35-40 said yes they would be interested in watching this type of documentary whereas the person who said no was aged 30-35 which shows that the older generation of people i asked would be more inclined to watch this type of documentary.

The second question on the survey was can you play the piano? only one person said that they could play the piano and also said they would be interested in this type of documentary showing (like my previous poll junkie) that my audience would also be people who play the piano. The third question i asked was if the piano appealed to their music taste in which all the people i asked the music appealed to their music taste due to the piano being vastly used in the majority of different music genres. The final question i asked was if they have ever watched a documentary on a pianist before seven said no whilst only one said yes. This shows that this type of documentary is not widely popular but people will be willing to watch it if one was made.

Overall the results i received back were vastly  positive as only one person said that they are not interested in watching this documentary. Also more people aged 40+ would be interested in watching this type of documentary rather than the students i asked in my poll junkie. This is due to the music style appealing more to a maturer audience rather than a younger audience. Due to my audience being over 30 they would potential be working in a nine to five jobs so my documentary would be shown around 6pm when they finished work and are having their tea, Also due to my documentary having an older audience rather than my audience being college  students it would also be shown on channels such as the BBC or sky arts due to their audiences being people who are older and are interested in music.

Unit: 3 Research Techniques for the creative media industries: Poll Junkie results (Audience Research)

http://www.polljunkie.com/poll/jsmnnj/pianist-documentary/view

The results above are from a poll junkie that i embedded into Twitter in which i got students in my media to answer, this is a form of quantitative primary research to help me with audience research and see if students aged 16-18 would find my documentary interesting.

The first question i asked was if they liked the instrument piano in which 6  students said yes and 3 said no. This shows me that they are interested in the instrument. The second question i asked on my poll junkie was can they play the piano, The responses i got were that 7 people cannot but 2 people can. This shows me that the piano is something that they are not hugely interested in due to them not completely taking an interest in  learning how to play. The third question i asked was 'Do you think a documentary on a pianist is interesting?' The responses i received from this question was that 6 people think that it would be interesting and 3 people do not think that it would be interesting. The next question i asked was if the piano appealed to their music taste the responses i got was that the piano appeals to their music taste but does not appeal to 3 peoples music taste. The final question i asked was 'Would you consider watching this type of documentary?' The responses i received was that 5 people would watch this type of documentary but 4 people would not consider this type of documentary.

Overall from my results i concluded that although the piano interests the majority of students i asked a documentary on a pianist would only appeal to half of the students i asked, this could be due to a documentary appealing more to person who is really interested in the piano and that style of music, This could be due to modern music not having the piano being at the forefront of the music they listen to such as classical but rather in the background adding to the music they listen to such as the majority of pop music. They would also find the documentary boring as it would cover the life of a pianist and the music he plays, Therefore the documentary would most likely appeal to an older maturer audience.


Below is a graph that summarizes the results from my poll junkie.

Unit: 3 Research Techniques For The Creative Media Industries (Primary research) Production research

Production research

Equipment

Canon 700D- I will use this camera to film interviews and cutaways.

Tripod-I will use tripods to keep my camera steady whilst filming.

Locations 

Chethams school of music- I will be able to film shots of outside of the building but gaining shots within the college could present a problem due to it being a college with students present.

Another location i will film at will be at Lewis house where i will film the interviews and possibly some footage of Lewis playing the piano.

Content

The content of my documentary will include the above aspects such as the locations and equipment, but will also include shots such as Lewis playing the piano which are cutaways and interviews of lewis which will be shot inside his house.