Unit: 3 Research Techniques for the creative media industries: Poll Junkie results (Audience Research)

http://www.polljunkie.com/poll/jsmnnj/pianist-documentary/view

The results above are from a poll junkie that i embedded into Twitter in which i got students in my media to answer, this is a form of quantitative primary research to help me with audience research and see if students aged 16-18 would find my documentary interesting.

The first question i asked was if they liked the instrument piano in which 6  students said yes and 3 said no. This shows me that they are interested in the instrument. The second question i asked on my poll junkie was can they play the piano, The responses i got were that 7 people cannot but 2 people can. This shows me that the piano is something that they are not hugely interested in due to them not completely taking an interest in  learning how to play. The third question i asked was 'Do you think a documentary on a pianist is interesting?' The responses i received from this question was that 6 people think that it would be interesting and 3 people do not think that it would be interesting. The next question i asked was if the piano appealed to their music taste the responses i got was that the piano appeals to their music taste but does not appeal to 3 peoples music taste. The final question i asked was 'Would you consider watching this type of documentary?' The responses i received was that 5 people would watch this type of documentary but 4 people would not consider this type of documentary.

Overall from my results i concluded that although the piano interests the majority of students i asked a documentary on a pianist would only appeal to half of the students i asked, this could be due to a documentary appealing more to person who is really interested in the piano and that style of music, This could be due to modern music not having the piano being at the forefront of the music they listen to such as classical but rather in the background adding to the music they listen to such as the majority of pop music. They would also find the documentary boring as it would cover the life of a pianist and the music he plays, Therefore the documentary would most likely appeal to an older maturer audience.


Below is a graph that summarizes the results from my poll junkie.