Unit: 3 Research Techniques for the Creative Media Industries: Primary research (Audience research)

Using word i created a small survey to help me with audience research such as what is the average age a person is who is going to watch my documentary. Using eight surveys i handed out to various people i know i got a wide range of results. The first question i asked was if they would be interested in watching a documentary on a pianist, seven out of eight of the people  i asked who were aged 35-40 said yes they would be interested in watching this type of documentary whereas the person who said no was aged 30-35 which shows that the older generation of people i asked would be more inclined to watch this type of documentary.

The second question on the survey was can you play the piano? only one person said that they could play the piano and also said they would be interested in this type of documentary showing (like my previous poll junkie) that my audience would also be people who play the piano. The third question i asked was if the piano appealed to their music taste in which all the people i asked the music appealed to their music taste due to the piano being vastly used in the majority of different music genres. The final question i asked was if they have ever watched a documentary on a pianist before seven said no whilst only one said yes. This shows that this type of documentary is not widely popular but people will be willing to watch it if one was made.

Overall the results i received back were vastly  positive as only one person said that they are not interested in watching this documentary. Also more people aged 40+ would be interested in watching this type of documentary rather than the students i asked in my poll junkie. This is due to the music style appealing more to a maturer audience rather than a younger audience. Due to my audience being over 30 they would potential be working in a nine to five jobs so my documentary would be shown around 6pm when they finished work and are having their tea, Also due to my documentary having an older audience rather than my audience being college  students it would also be shown on channels such as the BBC or sky arts due to their audiences being people who are older and are interested in music.