Unit: 3 Research Techniques For The Creative Media Industries (Secondary Research) (Internet/Market/Audience research)

The images above show the difference in documentaries being shown on the BBC compared to documentaries being shown on Channel 4. The first image is of Documentaries being shown on the BBC whereas the second image being documentaries being shown on Channel 4, BBC has a variation of different documentaries but are all very topical and serious such as 'Human universe' and 'National Treasures of Wales' etc. The documentaries being shown on Channel 4 are a lot more universal and appeal to a wider audience due to them being a lot more comical and less serious, The documentaries are also very unusual such as 'Secrets of the Living Dolls' and 'The Sex Clinic' which would appeal to a  younger larger audience as they are not that serious.

From this market research i can say that my documentary would more likely to be shown on the BBC due to my documentary appealing to an older smaller audience who enjoy watching factual, Topical documentaries. It would also appear on the BBC as the documentary being serious and appeal to people with particular taste and interest in Piano just like the documentaries being shown on the BBC.

Below are some documentaries based on different pianists on BBC iPlayer that my documentary would be similar too and that it show that my documentary would be shown on the BBC.

 The documentaries shown are 'Performances from the BBC Philharmonic  Orchestra', 'Concerto at the BBC Proms', 'Arena', and BBC proms. All documentaries featuring pianists.

These documentaries and the BBC could also be competitors to my documentary due to them following   similar subject matters. The documentaries will also attract the same audience and could potentially take away some of my audience due to them being much more popular and having more professional pianists  featured in the documentaries.